Google My Business (GMB) is an important tool for local SEO as it allows businesses to manage their online presence across Google, including search and maps. By setting up and verifying your GMB profile, you can improve your visibility and search rankings in local search results.

Once verified and connected to the portal, you can manage every function inside system!

Additionally, having a complete and accurate GMB profile can help potential customers find your business and learn more about your products or services, which can increase website traffic and lead to more conversions. So, setting up your GMB profile is important for SEO in local search results.

Some of the features and benefits of Google My Business include:

Business listing: GMB allows businesses to create a listing that includes important information such as the business name, address, phone number, and hours of operation. This information is used by Google to display your business in search results and on Google Maps.

Reviews and ratings: GMB allows customers to leave reviews and ratings of your business, which can help improve your visibility and credibility in search results.

Photos and videos: GMB allows businesses to upload photos and videos of their products or services, which can help customers learn more about your business and improve engagement with your listing.

Insights: GMB provides analytics on how customers are interacting with your listing, such as how many people have viewed your listing and how many have called your business.

Posts: GMB allows businesses to create posts, which can be used to promote events, special offers, or other important information. These posts appear in the Knowledge Panel of your business in search results, and can be a great way to share timely information with customers.

Messaging: GMB allows customers to message businesses directly from their listing, which can be a convenient way for customers to ask questions or schedule appointments.

Google Maps: GMB is integrated with Google Maps, which allows customers to see your business location on a map and get directions to your location.

All these features and benefits can help your business to appear in front of your potential customers, attract them to visit your website, improve your online reputation, and increase conversions.