The top used services for voice search are typically virtual assistants such as Amazon’s Alexa, Google Assistant, Apple’s Siri, and Microsoft’s Cortana. These virtual assistants can be used on devices such as smartphones, smart speakers, and smart home devices. They allow users to search the internet, set reminders, play music, and control other smart devices through voice commands.

Additionally, many popular search engines such as Google and Bing also have voice search functionality built into their apps and websites, allowing users to perform voice searches directly through them.

Approximately seven out of ten consumers (71 percent) prefer to use voice searches to conduct a query over the traditional method of typing (PricewaterhouseCoopers, 2018).

It can be somewhat challenging for a business to get listed in the voice search results, as the algorithms used by virtual assistants and search engines to determine the results of voice search queries can be complex and constantly evolving. However, there are several steps that a business can take to increase its chances of being included in voice search results:

• Optimize your website for local SEO: Make sure your business is listed on Google My Business and other local directories, and that your NAP (name, address, phone number) is consistent across all platforms.
• Use structured data: Structured data, such as schema markup, can help search engines understand the content of your site and display it in voice search results.
• Use natural language: Use natural, conversational language on your website and in your content to make it more easily understood by voice search algorithms.
• Use long-tail keywords: Voice search queries tend to be more conversational and longer than text-based searches, so use long-tail keywords that reflect this.
• Optimize your website for mobile: As many voice searches are done on mobile devices, it is important to ensure that your website is mobile-friendly.

By following these steps, your business can increase its chances of being included in the voice search results.

By using the Automated Business Portal, your business is submitted to the top voice search platforms automatically so being found is a breeze!